The recent Holdfast Shores development, starting in the late 1990s, included the construction of the Marina Pier apartment building with its own private marina in Glenelg North and the Pier Hotel. The development was met with strong opposition, from both local residents and the City of Holdfast Bay, fearing over-development would ruin the area. Parts of the plan were scaled back, with the Platinum Apartment building scaled down from fifteen stories to nine, and the cinema complex cancelled.